The Face Reality Brand
Face Reality is an award-winning professional acne line that specializes in treating acne with premium, cruelty-free formulations. Its adaptive skincare coaching model makes clear skin possible without the use of prescription drugs or harsh ingredients.
Social Designs for Face Reality
As the sole designer at Face Reality from Feb. 2021- Jan. 2023, I was responsible for creating all social content for the brand’s Instagram. With a daily posting cadence to increase brand awareness and customer interaction, the post content would include education tips, product highlights, product comparisons, healthy reminders, and lifestyle tips. Additionally, I worked closely with the brand and social team to understand and improve creative strategy behind the posts and analyzed weekly analytics on performance.
From February 2021 to January 2023, the brand’s Instagram following grew 156.74% (from 42,456 to over 109,000).
Illustrations for Face Reality
Additonally, I am the sole illustrator for Face Reality creating many illustrated posts for brand content. Illustrations are some of the highest performing content within the feed and include self care tips, on-trend memes, holiday themed posts, and positive messaging and affirmations.
