As an Associate Graphics Designer for Yahoo Finance, I was responsible for creating all graphic assets. As the #1 network in Business/Finance News, the company had 93.1 million viewers in October 2020 (more than our competitors CNBC and Dow Jones & Company).
I created graphics for Yahoo Finance’s daily 6 live shows as well for special themed segments, interviews with monthly guests, and other live special events. Some of the topics covered included The 2020 Presidential Election, The COVID-19 Crisis, The 2020 Berkshire Hathaway Annual Stakeholders Meeting, among others.
Daily On-Air Graphics
Each week, I individually produced over 75 graphics that were used throughout Yahoo Finance’s Live Shows. These graphics depicted various diagrams, charts, comparisons, maps, and logos, among other elements explaining a variety of information.
Monthly Webinars
Each month, in addition to our on-air show graphics, Yahoo Finance Premium provided an interactive online Webinar series that discussed how to better manage assets, assess risk, and invest during the recent stock market volatility caused by the COVID-19 pandemic.
Reset Your Mindset Special On-Air Segment, May 2020
In May 2020, Yahoo Finance aired a special in line with Mental Health Awareness month with the theme of re-evaluating your mindset in the workplace after the COVID-19 crisis. For this, I created illustrations which were integrated into the segment animation.
Segment Design & Promo Image: How 2020 Changed the World
I designed this promo image which was used in our special segment, detailing the various events that occurred in 2020 and thus changed our world dramatically. This promo aired in December 2020.
COVID-19 graphs & data
As the Coronavirus infiltrated and impacted the world, Yahoo Finance was on the forefront of providing daily updated data on the pandemic, analyzing wide-ranging statistics worldwide. Part of my responsibilities included creating daily charts and graphs to portray this data, while maintaining the Yahoo brand.
COVID-19 Social Graphics
I also created a variety of social media graphics for COVID-19 and related issues, including confirmed case levels per state, unemployment levels, expert recommendations, among others.
The 2020 Presidential Election
Election On-Air graphics
For our election package, I designed a special color palette and backplate to be used for all on-air graphics related to the 2020 election.
Election Social Graphics
I also created s social graphics regarding the election that were used on various platforms such as Instagram and Twitter.
Weekly On-Air Specials
Yahoo U
Every Friday, Yahoo Finance launched an on-air special called “Yahoo U” which aimed to teach millennials and a younger demographic about difficult topics related to business and finance.
Yahoo Tech Support
Every Thursday, Yahoo Finance launched an on-air special called “Yahoo Tech Support” which was targeted towards our older demographic. This segment helped explain confusing tech concepts such as managing iCloud storage and backing up one’s computer. It also compared and analyzed upcoming tech products.
Segment Re-Designs
In addition to completing these segments each week, I also helped design the program logos and overall graphics package. In order to distinguish these weekly specials from our other graphics, my team and I originally designed these segments with similar bright backgrounds. I chose the bright green tones to incorporate a different side of Yahoo Finance’s color palette, while also appealing to the targeted segments by bringing interest to the data.
However, in June of 2020, I assisted with the re-design of both of these segments, with our team looking for a more cohesive look within all of our graphics. Therefore we decided to re-introduce our traditional grey background and leave only the color within the title bar to distinguish these segments.