let’s face acne together
in june 2023, i led the photo shoot and art direction for face reality’s annual consumer campaign, which aligned and activated during acne awareness month.
this “let’s face acne together” campaign focused on the community AND SUPPORT that face reality gives IT’S CLIENTS EVERY STEP OF THE WAY. this shoot HIGHLIGHTED VARIOUS CLIENTS AND ACNE EXPERTS RANGING IN AGE, GENDER, AND BACKGROUND.
THE GOAL WAS FOR THIS IMAGERY TO CAPTURE THE ENTIRE CLIENT EXPERIENCE FROM START TO FINISH, HIGHLIGHTING EVERYTHING YOU RECEIVE WHEN PARTNERING WITH FACE REALITY AND AN ACNE EXPERT. FROM THE INITIAL CONSULTATIONS TO PERSONALIZED TREATMENTS AND EXPERT ADVICE, ANYONE WHO IS Dealing with acne IS never alone.
for OUR CLIENTELE WE HIGHLIGHTED OUR DIVERSE RANGE OF INFLUENCER PARTNERS. this included olympic athletes abbey weitzeil, quanesha burks, and carmela bÁez; aS WELL AS tv personality and influencers frank grimsely and anastasia souris.
the main emotions for this campaign were support, togetherness, and inclusion. we wanted to capture the genuine relationships among this group and with their acne experts.
