iskra lawrence
In September 2021, Face Reality partnered with model, influencer, and entrepreneur Iskra Lawrence. Known widely online for her body-positivity and inclusivity (with over 5 million followers on instagram), Lawrence publicly struggled with acne, especially flaring up during her postpartum journey. Due to her platform, personal values, and large following, Lawrence was the perfect influencer for Face Reality to partner with, kicking off the brand’s first big partnership, and large 360 marketing campaign.
the partnership highlighted iskra’s specific face reality routine, so the main image focus was capturing up close portraits with product texture and swatches. Additionally we wanted to capture the close relationship she had with her acne expert, Nicole LaCroix.
the emotion for this shoot and partnership was excitement, happiness, and confidence.
