iskra lawrence

In September 2021, Face Reality partnered with model, influencer, and entrepreneur Iskra Lawrence, known for her body positivity and inclusivity, with over 5 million Instagram followers. Having openly shared her struggles with acne, especially during her postpartum journey, Iskra was the perfect fit for Face Reality’s first major partnership and 360 marketing campaign.

The campaign focused on Iskra’s personalized Face Reality routine, with a strong emphasis on close-up portraits showcasing product textures and swatches. We also captured the meaningful relationship she shared with her Acne Expert, Nicole LaCroix. The shoot’s emotion was all about excitement, happiness, and confidence.

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