dear acne campaign

In June 2024, I helped conceptualize and lead Face Reality's "Dear Acne" campaign for Acne Awareness Month. A follow-up to the 2023 "Let’s Face Acne Together" campaign, this year took a more personal approach, encouraging individuals to express their raw emotions and reclaim confidence in their skin.

The shoot focused on authenticity, capturing solo portraits, group shots, and treatment imagery to tell each client’s unique acne journey. The final campaign assets blended these images with personal polaroids and video testimonials from clients and Acne Experts nationwide.

Responsibilities:
Creative strategy, art direction, pre-production briefs, schedule build out, shot lists, external partner management, on-set art direction, image selection, retouching direction and final photo approvals

shoot moodboard

Shoot Assets

Shot By: Brian DeSimone