Face Reality Brand Ambassadors

In July 2024, I led the annual photoshoot for Face Reality’s brand ambassadors—specially selected Acne Experts who not only serve as the faces of the Face Reality brand, but embody the brand's values as well, connecting with various target audiences.

Through this imagery we wanted to portray the ambassadors as professional and aspirational, yet attainable. We wanted their personalities to shine through the imagery, capturing their genuine emotion and persona. we wanted to highlight how special it is to be a part of the face reality community, portraying emotions of pride, joy, and accomplishment. These headshots, product shots, and group shots serve as evergreen assets for the brand and are also repurposed for the annual b2b facing campaign (focused on growth and development).

Responsibilities: Creative strategy, art direction, pre-production briefs and shot lists, external partner management, on-set art direction, talent management, image selection, retouching direction and final photo approvals

Shoot moodboard

shoot assets