barrier balance creamy cleanser
In January 2024 I curated, led, and directed a photo shoot promoting the launch of face reality’s new Barrier Balance Creamy Cleanser. The goal of this shoot was to capture human interaction with the product, generating emotions of empowerment, inclusion, and excitement.
Responsibilities: Creative strategy, art direction, pre-production briefs, schedule build out, shot lists, external partner management, on-set art direction, image selection, retouching direction and final photo approvals
shoot Moodboard
shoot assets
Shot By: Darrin Baldridge