Combining design, innovation, and storytelling with heart.
I believe great design is more than aesthetics—it’s a bridge between ideas and impact. From concept to execution, I’m drawn to work that tells a story, sparks emotion, and solves problems in thoughtful, engaging ways. I thrive in creative, collaborative environments and bring a strategic, communicative mindset to every project. Whether I’m supporting a team or leading visual direction, I approach each challenge with intention, curiosity, and a deep respect for the creative process.
Clients, Features & Collaborations
Hi there, I’m Lucy!
I’m a graphic designer and illustrator based in the San Francisco Bay Area, with a passion for visual storytelling and creative problem-solving. I specialize in transforming early concepts into impactful campaigns, with hands-on experience directing photography and asset creation for product launches and strategic partnerships. With a strong eye for art direction, I craft cohesive visual identities that feel both intentional and dynamic.
My work spans a range of industries and clients, and I thrive in fast-paced, collaborative environments that value bold ideas, thoughtful execution, and creative innovation. From elevating brand identities to launching new products and building 360° campaigns, I’m passionate about bridging the gap between creativity and execution—bringing ideas to life with purpose and polish.
Outside of work, I’m a California native who loves to travel, meet new people, and stay active (especially running, hiking, tennis, and pickleball). I’m a big music lover, a frequent concert-goer, and someone who unapologetically puts Tapatio on everything—and yes, I’ll always say yes to pickles.
Want to Work together?
I’m always excited to connect, collaborate, and bring new ideas to life—don’t be shy!
Feel free to reach out at louisa.m.aaron@gmail.com or (650) 690-1505 if you’d like to work together or just say hello.