let’s face acne together

In June 2023, I led the photo shoot and art direction for Face Reality’s annual consumer campaign, which coincided with Acne Awareness Month.

The "Let’s Face Acne Together" campaign emphasized the community and support Face Reality provides to clients every step of the way. We showcased a diverse range of clients and Acne Experts, representing different ages, genders, and backgrounds. The goal was to capture the entire client experience, from the initial consultations to personalized treatments and expert guidance, reinforcing that no one dealing with acne is ever alone.

We also highlighted our diverse influencer partners, including Olympic athletes Abbey Weitzeil, Quanesha Burks, and Carmela Báez, as well as TV personalities and influencers Frank Grimsley and Anastasia Souris.

The campaign's core emotions were support, togetherness, and inclusion, with a focus on authentic relationships between clients and their Acne Experts.

shoot moodboard

Shoot assets