The Face Reality Brand
Face Reality is an award-winning professional acne line that specializes in treating acne with premium, cruelty-free formulations. Its adaptive skincare coaching model makes clear skin possible without the use of prescription drugs or harsh ingredients.
As the sole designer at Face Reality from Feb. 2021 - Jan. 2023, part of my role included creating all social and email content for the brand.
Social content included education tips, product highlights, product comparisons, healthy reminders, and lifestyle tips. I worked closely with the brand and social teams to improve creative strategy and performance, increasing Face Reality’s Instagram following 156.74% from February 2021 to January 2023 (from 42,456 to over 109,000).
Email content targeted four different audiences (B2B, B2B Leads, B2C, and Clinic) and generated on average around $3 million in monthly revenue ($2.7M for B2B and $300K for B2C). Similarly to social, this content included product launches and pulses, current campaign information, education and trade show highlights, press mentions and awards.
email designs for face reality
Social Designs for Face Reality
