New Product Launch:
Clear Skin Supplements

In October 2023, Face Reality launched its first new product in 15 years—Clear Skin Supplements. The launch strategy included introducing two new supplements for acne-prone skin that set up Acne Experts and their clients for success, furthering Face Reality’s position as the authority on acne care.

This launch had three main key objectives: further position Face Reality as the #1 Professional Acne Brand, drive revenue sales via new product sales and increase current Acne Expert monthly spend, and generate brand awareness, buzz, and discoverability through introducing a new product category.

The Products

The Clear Skin Supplements were created to help improve and reduce the appearance breakouts and support the immune system. They are an addition to the Face Reality Clear Skin Methodology and are most effective when taken together.
Clear Skin Balance contains Omega-3s and a proprietary Antioxidant Skin Defense Blend that helps to clear, balance, and brighten skin while supporting overall health and wellness.
Clear Skin Restore contains Zinc and a proprietary Probiotic Gut-Skin Axis Blend to help clear skin while supporting overall health and wellness.

Before The Launch

In order to hit the key objectives for this launch which included increasing revenue sales and current Acne Expert monthly spend, we had to generate anticipation and excitement for the launch. This would draw in both new and current users through the customer funnel and result in purchase conversion. We did this by creating multi-channel teasers that sparked curiosity and brand enthusiasm.

The Launch

Clear Skin Supplements were launched at IECSC Florida, the most influential gathering of spa and wellness professionals in the Southeast. For the launch, Face Reality held an exclusive Acne Expert event where new and current Acne Experts got to network, learn about the brand, and listen to key opinion leader and nutritionist Chloe Williams speak about the health benefits of the product.

This was an incredibly cohesive and successful 360 product launch—it was engaging, involved, and touched on all channels.
In the first two weeks, the launch yielded over $248,000 in revenue and a 33% purchase rate from Acne Experts.

Early Access Program Data Points:

Before the launch, Face Reality created an Early Access Program, selecting 50 Acne Experts to test out the product early and provide insights. Some key data from users include:
• 98% of Acne Experts were satisfied with Clear Skin Supplements
• 85% said it has helped their clients get faster results
• 88% said they helped reduce breakouts
• 85% said they improved overall skin tone
• 91% said they’ve made their skin feel healthier
• 91% said they helped reduce inflammation
• 91% said it has helped improve results
These EAP results were incredibly strong and continued to strengthen the social proof and credibility of these products among both the B2B and B2C channels.

Launch Assets: Printed Collateral

Printed collateral such as standing banners, client handouts, and an informational product booklet was created for launch. This gave insight on the products ingredients, facts and benefits, testimonials, and usage information.

Launch Assets: Organic and Paid Social

Supplement information was pulsed throughout our paid and organic social channels to continue to bring awareness and buzz towards the new product. In order to further create impact with this launch, we decided to introduce a “violator color” of a bright green to distinguish these products from the rest of the skincare line.

This violator was sprinkled throughout all launch assets including our organic social posts in order to maintain recognition and consistency. When creating our paid ads, we decided to remove the green violator as we intended on those being used post-launch and as evergreen assets.