Face Reality Brand Ambassadors

In July 2024, I led the annual photoshoot for Face Reality’s brand ambassadors—Acne Experts who not only represent the brand but also embody its values, connecting with diverse audiences.

The shoot aimed to portray the ambassadors as both professional and aspirational, while highlighting their authentic personalities. We focused on capturing genuine emotion and pride, showcasing the joy and accomplishment of being part of the Face Reality community. The headshots, product shots, and group shots serve as evergreen assets for the brand and are also repurposed for the annual B2B campaign focused on growth and development.

Responsibilities: Creative strategy, art direction, pre-production briefs and shot lists, external partner management, on-set art direction, talent management, image selection, retouching direction and final photo approvals

Shoot moodboard

shoot assets