barrier balance creamy cleanser

In January 2024, I curated, led, and directed a photo shoot for the launch of Face Reality’s Barrier Balance Creamy Cleanser. The shoot aimed to showcase authentic interactions with the product, evoking feelings of empowerment, inclusion, and excitement.

Responsibilities: Creative strategy, art direction, pre-production briefs, schedule build out, shot lists, external partner management, on-set art direction, image selection, retouching direction and final photo approvals

shoot Moodboard

shoot assets

Shot By: Darrin Baldridge